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The Evolution of Market Equalization on the Internet
The Evolution Market Equalization on the Internet
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2011/6/9
This study proposes a new conceptualization for well-functioning markets for all on the Internet:
market equalization. First, market digitalization and second, market immunization are defined
and co...
Consumer Exit, Voice, and ‘Power’ on the Internet
Consumer Exit Voice ‘Power’ on the Internet
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2011/6/9
This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the
light of discussions about rising consumer power on the Internet. Exit and voice, in this context,
are ...