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澳大利亚利用大型体育赛事开展旅游目的地营销的经验借鉴
体育 大型赛事 旅游 城市营销
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2015/8/17
澳大利亚是西方较早运用体育赛事进行城市营销、发展旅游业的国家之一。其利用大型体育赛事作为城市形象塑造和品牌推广有相对较长的历史,在体育赛事的开发利用方面有很多可以借鉴的经验和可以吸取的教训。文章通过对其开展的赛事主办地城市营销实践进行回顾和梳理,并归纳总结经验教训,为我国更好更科学的利用大型体育赛事这一手段进行城市品牌营销与形象塑造提供参考。
近5届奥运会举办城市大型体育场馆的开发利用
奥运会 大型体育场馆 开发利用
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2015/8/17
运用文献资料法、案例分析法等研究近5届奥运会举办城市(亚特兰大、悉尼、雅典、北京和伦敦)的奥运场馆赛后开发利用策略。研究发现:高度重视场馆科学设计与赛后规划,建立专业开发机构,积极引进职业体育赛事,注重发展多业态综合运营是近5届奥运会举办城市体育场馆开发的成功经验。建议我国大型体育场馆应科学规划场馆赛后运营,积极融入城市生活;夯实职业体育基础,加大无形资产开发力度;开发场馆多元价值,推动多业态综合...
Limitations of “Validation Study of Helmet-Based Impact Measurement System in Hockey”
sports medicine Hockey Hockey helmet impact measurement
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2017/5/19
Our team of researchers has extensively used Head Impact Telemetry (HIT) technology to investigate the relationship between head impact biomechanics and concussions. Members of our team invented and d...
Effect of Acute Exercise on Clinically Measured Reaction Time in Collegiate Athletes
BRAINCONCUSSION PHYSICAL EXERTION SIMPLE REACTION TIME FATIGUE
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2017/5/18
We have developed a reliable and valid clinical test of reaction time (RTclin) that is sensitive to the acute effects of concussion. If RTclin is to be used as a sideline concussion assessment tool th...
主要采用文献资料法、访谈法等,在获得消费者对体育赛事赞助匹配感知资料的基础上,编制体育赛事赞助匹配量表,并依据项目反映理论,对量表进行项区分度分析。同时采用探索性因子分析和验证性因素分析以检验量表的结构效度,并检测量表组合信度。
体育赛事与举办城市的形象契合
体育 赛事 城市形象 契合
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2015/8/17
体育赛事是城市营销的重要手段之一。研究体育赛事与城市形象的契合,不仅可以帮助城市营销者选择适当的体育赛事,同时也可以作为城市营销活动成功与否的检验标准。从体育赛事形象与城市形象的定义、构成和衡量方法、体育赛事与城市形象的契合及其作用等方面进行了研究,尤其是体育赛事与城市形象的定量测量方法和指标选择,并对形象契合理论的发展历程进行了梳理,为今后进一步对体育赛事和举办城市的形象契合做定量研究打下基础。
Effect of a Ball Skill Intervention on Children’s Ball Skills and Cognitive Functions
MOTORINTERVENTION CHILDRENWITH LEARNINGDISORDERS PRIMARYSCHOOL-AGECHILDREN GROSSMOTORSKILLS EXECUTIVEFUNCTIONING ACADEMICACHIEVEMENT
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2017/5/18
This study examined the effect of a 16-wk ball skill intervention on the ball skills, executive functioning (in terms of problem solving and cognitive flexibility), and in how far improved executive f...
Actions of β2-Adrenoceptor Agonist Drug on Neuromuscular Function after Fatigue
β2-AGONISTS MUSCLECONTRACTILITY QUADRICEPS FATIGUE ELECTRICAL STIMULATION ELECTROMYOGRAPHY
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2017/5/18
The effects of β2-agonists on human skeletal muscle contractile function are unclear, more particularly in the presence of fatigue. Moreover, it remains to be ascertained whether central motor drive d...
Exercise Energy Expenditure and Postprandial Lipemia in Girls
ADOLESCENT FEMALE TREADMILL TRIACYLGLYCEROLCONCENTRATION
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2017/5/18
This study aimed to examine the effect of 30 and 60 min of moderate-intensity treadmill walking on postprandial triacylglycerol concentrations ([TAG]) in healthy girls.
Detecting Indoor and Outdoor Environments Using the ActiGraph GT3X+ Light Sensor in Children
OUTDOORACTIVITY CHILDREN PHYSICALACTIVITY ACCELEROMETRY LIGHTDETECTION LUXSENSOR
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2017/5/18
Experts recommend children spend more time playing outdoors. The ambient light sensor of the ActiGraph GT3X+ provides lux measurements. A lux is the International System’s unit of illumination, equiva...
Relationship between Physical Activity and the Development of Body Mass Index in Children
CHILD BODYMASSINDEX COHORTSTUDIES ACCELEROMETER PHYSICALACTIVITY
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2017/5/18
Studies estimating the contribution of physical activity (PA) to the development of body mass index (BMI) in critical periods of childhood are warranted. Therefore, we have prospectively investigated ...
Ovarian Suppression Impairs Sport Performance in Junior Elite Female Swimmers
HYPOMETABOLISM ENERGY DEFICIT NUTRIENTS TRAINING OVARIANSUPPRESSION
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2017/5/18
Competitive female athletes restrict energy intake and increase exercise energy expenditure frequently resulting in ovarian suppression. The purpose of this study was to determine the impact of ovaria...
Ischemic Preconditioning of One Forearm Enhances Static and Dynamic Apnea
ISCHEMIA NEARINFRAREDSPECTROSCOPY WARM-UPPROCEDURES ROWING DIVING HEART RATE BLOODPRESSURE MUSCLEOXYGENATION
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2017/5/18
Ischemic preconditioning enhances ergometer cycling and swimming performance. We evaluated whether ischemic preconditioning of one forearm (four times for 5 min) also affects static breath hold and un...
青少年身心健康、体魄强健,是一个民族旺盛生命力的体现,是社会文明进步的标志,更是建设强国的关键。和竞技体育承担建设强国任务相比,青少年的健康对建设强国更有直接的意义。在我国全面深化改革的今天,竞技体育的改革创新,就是要更加全面地认识竞技体育的社会价值,使竞技体育从为国争光拓展到为大众体育服务;竞技体育的发展应和促进青少年的健康保持一致;竞技体育应成为培养全面发展人才的重要手段。