搜索结果: 1-4 共查到“market segmentation”相关记录4条 . 查询时间(0.078 秒)
Hybrid property, path dependence, market segmentation and financial exclusion: the case of the banking industry in China
banking industry financial exclusion financial geographies hybrid property
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2011/9/24
This paper investigates the role of the state in the liberalisation of the banking industry in China and the implications for the conventional convergence thesis of market segmentation and financial e...
Market Segmentation: A Tool for Improving Customer Satisfaction and Retention in Insurance Service Delivery
insurance market segmentation customer satisfaction
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2011/6/1
This paper looks at the use of market segmentation as a tool for improving customer satisfaction in insurance service delivery. Insurance companies are always seeking alternative ways to improve the l...
Investment in Mobility by Car as an Explanatory Variable for Market Segmentation
Investment in Mobility by Car Explanatory Variable Market Segmentation
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2009/10/16
According to the traditional approach, when estimating changes in transportation
policies, the household income level (in all its forms) is perceived as the proper
explanatory variable for modeling ...
Marketing attitudes towards the functional food and implications for market segmentation
functional food market segmentation innovative food consumer nutrition
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2014/3/20
The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the ...