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Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers
consumer innovativeness food products food neophobia Brazil UK
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2009/9/25
In this study we investigate the consumer’s willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in ...
Factors influencing Chinese consumer behavior when buying innovative food products
consumer behavior genetically modified (gM) food china multi-attribute model structural equation modeling
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2014/3/3
This study conceptualizes a model of chinese consumers’ purchase decision for the gM foods by empirically testing the interrelationship among the gM food purchase decision determinants with a multi-at...