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Comparative advertising has been widely used for over thirty years in the United States. By contrast, the use of this advertising format has traditionally been – and still is – very marginal in France...
Developments in the Regulation of Broadcasting Advertising
Advertising Broadcasting Regulation OFCOM ASA Convergence
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2009/12/25
This Intervention provides a review of developments in the regulation of broadcast advertising within the UK. The piece focuses on the implications of media convergence on broadcast advertising, and p...
Occupational trends in advertising, 1984-90
Occupational trends advertising Occupational Employment Statistics
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2009/5/8
As employment in advertising grew during the 1980's, the industry's occupational pattern changed. Professional and technical occupations lost employment share, while sales occupations gained. To analy...